Patagonia files a lawsuit against Gap, claiming trademark infringement and damage to its brand and reputation. How trademark infringement can damage brands and why protecting intellectual property rights is important.

The popular toy retailer Toys 'R' Us is one of the most well-known brands that went out of business after failing to adapt to the widespread emergence of online shopping. By 2017, Toys 'R' Us filed for bankruptcy; by 2021, it had closed its last stores in the United...

Patagonia files a lawsuit against Gap, claiming trademark infringement and damage to its brand and reputation. How trademark infringement can damage brands and why protecting intellectual property rights is important.

On May 3, 2021, Jay-Z’s company, S. Carter Enterprises, filed to register “2/J” as a trademark for entertainment production services for motion pictures, television, and the internet. The application reflects that Jay-Z is not yet using 2/J the trademark, but his...

The key to obtaining and protecting a trademark is to start with a comprehensive search to ensure there are no conflicting trademarks, followed by successfully registering your trademark, and then monitoring the trademark to ensure it is not be infringed upon by some...

Patagonia Inc. has recently filed an intellectual property lawsuit against The Gap Inc., accusing them of infringing upon multiple trademarks. On November 22nd, 2022, Patagonia, represented by Gregory S. Gilchrist of Verso Law Group LLP, filed the suit in the U.S....